About Us
This campaign aims to create digital peacebuilding content that is relevant to people’s everyday lives, and their concern for their digital neighborhood and society at large.
- People learn primarily from mirroring or copying what someone else has showed hem via digital peacebuilding content
- Many people are concerned about digital spaces, but many are silent, exhausted, and afraid that communicating will add to tension. Memes can allow people to intervene and deescalate, reframe, or resist conflictual or hateful content
- Digital content that includes images, colors, movement, and ideas stimulates the brain and creates social material that can be shared widely with little cost
Remind your fellow Americans that from California to New York and thousands of little towns in-between, there are ribbons of highway and bridges that connect us. But social media has become a highway for disinformation, hateful comments, bullying, and conspiracies.
False and inflammatory information is posted on our social media feeds by foreign governments trying to divide us, people trying to make money by posting false stories aka clickbait, ordinary people, people who think a “mic drop” angry outburst will convince others to listen or change, though it does the opposite, and silent bystanders who don’t know what to do so they don’t interrupt false or hateful content.
We can put pressure on government and technology companies to address these problems, but we need more digital citizens using effective communication skills to spread positive messages about human dignity.
Even if you can’t create your own content, you can always try “digital upstanding”. When you see bullying, hateful, or untrue comment, try using somebody else’s digital peace factory meme, GIF, or video, then just drop it into the conversation.
Check out our social media sites on Facebook, Twitter, Instagram, and Youtube.
Play your part as a digital citizen. Build peace in your digital neighborhood.